People’s profiles based on brands they consume

Filed Under , Branding, Consumer Behavior, Creative Marketing, Segmentation

It is not a novelty, but still an interesting phenomenae how people can be segmented or profiled by the products they consume. Another reason why marketing is great. You can find out so much about a person based on the info where she/he shops, what he/she eats, where he/she vacations, what he/she reads and what recreation the both choose. Ask 10 questions about the person’s lifestyle, ask the brand names and you can craft a profile. Perceptions do matter. Brands become ways for us to signal about our wants and needs, existent or aspired and this is a valuable piece of data!


Comments

2 Responses to “People’s profiles based on brands they consume”

  1. Jeremiah Owyang on January 24th, 2007 8:15 am

    There are some dangers when trying to over segment consumers. The Long Tail suggests there are so many infinite choices for consumers, that pretty much every individual has a unique buying pattern.

  2. Yulia Smirnova on January 24th, 2007 11:16 am

    Jeremiah, I guess I did not mean the buying behavior analysis in this post, rather a note that if you have 10 mins to make an assessment about a person, ask those questions and the profile would show up. I would defenitely check in with the Long Tail and see his point of view :)

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