I am catching up on the Oscar night, watching E!, doing research and simply catching up on the Google Reader that simply serves a role of a TiVo for me. No matter if I got busy with the offline = real life, I can always catch stuff later. The most enjoyable item was the article from NYT [...]
This week I felt a need to seriously engage into learning more about emotional intelligence. Juggling a myriad of projects, interests sometimes get on the way of being always present and aware of what is going on in the current environment. I started looking for a good book to immerse into the subject and went through a number of HBR articles. [...]
Today, I got a chance to attend a session of one-minute pitches at the Angel Oregon 2007, hosted by Oregon Entreprenuers Network. Very interesting crowd! It was very educational to see how a number of presenters compete for the attention. The idea is to communicate how your product is going to solve pressing needs and how it [...]
Today, I used Skype for the first time to call my mom to Russia. Yes, I am slow, but I had a call card for a long time and had to use it all up. However, it is the quality of sound and the overall atmospherics of the calling experience that finally made me buy [...]
Catching up and scanning my RSS marketing library this week, I saw a great video that B.L. Ocham posted on his blog. Seth Godin has comments on it. I am sure if you watch it, you might have a de ja vu feeling. Most agency presentations have some elements that are “hyperbolized” in this video. Very amusing and worth [...]
Again, Jeremiah, web strategist, treated his readers with some web marketing nuggets, that he patiently collected through his passionate blogging. Being under the impression and current influence of business case readings for weekly commercialization and enterpreneurship class, I was inspired to write an elevator pitch for Jeremiah. Main reasons: to practice the newly learnt skill and share [...]
With the whole Super Bowl fever, which is a greatest time to see all the good work of advertisers, I went to old videos and some of them were funny, some were histerical, and some were truly thought - provoking and awakening. One of those was “Children see. Children do.” Very true, even though I [...]
Wow, now we are talking about great marketing. Using RFID, Mini Couper marketers talk to Mini Couper drivers and deliver customized messages. See the whole article by NYT. Can you imagine the first reaction of a driver that has not read this article or somehow forgot to remember what he/she signed on for? Creepy feeling of [...]
Recent article in NY Times by Louise Story on how a Boston Marketing Campaign generated unexpected attention of the city police, caught my attention this afternoon. The campaign did work as eventually lots of media coverage is generated. However, there is some negative publicity that adds to the whole effect. The team was creative and [...]