Wow, now we are talking about great marketing.  Using RFID, Mini Couper marketers talk to Mini Couper drivers and deliver customized messages. See the whole article by NYT. Can you imagine the first reaction of a driver that has not read this article or somehow forgot to remember what he/she signed on for? Creepy feeling of talking objects! Actually, I see the privacy issue come up, but it is nice to get personalized service from your favorite brands, talking to you, checking in with you and reinforcing your loyalty. Interesting aspect of interactive brand “romancing”.