It is very exciting to see big brands engaging with the customers through social media to carry the brand message. South West Airlines had a recent contest on the best video ad for “Wanna get away” campaign, while Frito Lay gets free market testing/product testing info on a new chip flavor. Apple does not have to [...]
While enjoying my Sunday morning, I stumbled upon this capivating video by Carl Fisch brought to my attention by Mike Arrington on CrunchNotes. Very dramatic production: the background music add the urgency sense to the content shared. I find it very exciting and inspiring! It alsmost wakes you up a bit and allowes your imagination get [...]
Well…I have been asking number of people on ”What makes you wake up in the middle of the night to think about what you do (for a living)?” Why you are doing it? Why this industry? and I must confess I get perplexed when I find no passion in the profession a person is engaged into. [...]
Teamwork, group projects and things that need to be done moved me to revisit the basics of how to get some action out of group communication process. I found a very useful framework of natural planning techniques from David Allen’s book (Getting Things Done) that I would like to share. It is a 5 phase process:
1) [...]
I had a chance to listen to the speech of Scott McCain, the author of the book “What Your Customers Really Want”. Very engaging speaker. He expressed a great point that I wanted to share. We all hear about the elevator speech and short story that we need to tell our customers (I even blogged on it [...]
It was interesting to see how the EQ (Emotional Intelligence Knowledge) is applicable to work success within various business functions. According to Steven Stein and Howard Book, there are 5 top factors that are relevant to work success for marketing professionals:
1) Optimism - one has to have it while looking for market opportunities!
2) Reality Testing - to [...]