EQ Important Factors for Marketing Professionals
It was interesting to see how the EQ (Emotional Intelligence Knowledge) is applicable to work success within various business functions. According to Steven Stein and Howard Book, there are 5 top factors that are relevant to work success for marketing professionals:
1) Optimism - one has to have it while looking for market opportunities!
2) Reality Testing - to accurately/ballpark assess the situation
3) Independence - to be able to make decisions on your own
4) Impulse Control - to be able to think before leaping
5) Social Responsibility - to be able to see far enough to not step on someone’s toes
Great insights. I think, personally, I would focus on working more on reality testing, impulse control and self-regard.
Oddly enough, for a marital bliss, interpersonal skills come last on the list. The most important factors in priority are happiness, self-regard, self-awareness and self-actualization and reality-testing.
March 6th, 2007 at 6:43 am
This is probably the most important skill set of all. I’ve met many smart people that just can’t get along well with others and it ends up isolating them.
I need to work on number 4 a bit more.
March 6th, 2007 at 11:23 pm
I agree, Jeremiah. I used to be partial to people with high IQ, but then if their EQ is low, it is hard to keep the relationship or the respect you initially get. The social aspect of our activities is the generator for more communication, sharing and collaboration. If the afore-mentioned do not occur, any brilliant idea is useless. Impulse Control is always a good one to work on. I think diplomats and great poker players are the best at it.