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Yulia V Smirnova’s Thoughts on Intelligent Marketing, Product Management and eCommerce

Entries for November, 2007

What Is Your Conversion Rate? Plus Two Other Metrics That Make It More Meaningful

Posing this question to myself last week, brought me to a number of nuggets that I wanted to write down for reference and share.
Conversion rate is a percentage of your audience that was successfully “sold” to your message and engaged into a purchase to the overall audience that viewed your communications. Conversions come in various [...]

Presentation Matters! The Top Information Design Principles That You Need To Know

Communication is a vital skill that we developed and enhanced beyond the level that our counterparts in the animal world can currently rely on. However, we are still evolving and the amount of information we share rises every day. We are being trained or forced to perceive lots of complex information that we are to digest [...]

  
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