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Yulia V Smirnova’s Thoughts on Intelligent Marketing, Product Management and eCommerce

Entries for January, 2008

What Are The Benchmarks for Conversion Rates?

Jan.23, 2008 in , Online Advertising, Online Marketing, Web Analytics, Web Technology Leave a Comment

Pondering upon the conversion rate made me wonder what the standard, normal conversion rates for various types of sites could be.  If I am entering online retail business, what should I strive for or measure against when I launch my site?
According to MarketingSherpa’s Ecommerce Benchmark Guide 2007, the average conversion rate on top tier search [...]

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Targeting Methods in Online Advertising

Jan.10, 2008 in , B2C Marketing, Digital Marketing, Ecommerce, Online Advertising, Online Marketing, Search Marketing, Segmentation, Web Analytics 1 Comment

Selecting the right audience is the key driving factor in online advertising - your marketing campaigns’ performance depends on it almost 90 percent. With numerous tracking systems for monitoring users behaviors online, their ways to interact, their purchase habits, there are a number of targeting variables available to modern marketers. What is a well-targeted advertising? [...]

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memesponge = 1 \meme\ - a smart idea people pass around, transmitted by repetition, similar to biological genes + 2 \sponge\ - quick study; Yulia's agility to absorb, utilize and share those ideas.

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