About Yulia Smirnova

I am a Product Marketing Professional with over 6 years of experience in launching new products, marketing program management within online services and software industries. My expertise varies from leading and managing cross-functional and international teams, assessing business opportunity, market and product profiling, product planning and forecasting, developing creative online campaigns, customer engagement experiences, conducting market research, releasing new products and reaching product adoption objectives.

Core strengths include:
– Developing and leading creative marketing campaigns
– Measuring the value of marketing programs and investments
– Allocating intelligently marketing spend and increasing ROI
– Conducting market research and implementing business intelligence systems
– Educating customers and generating conversations
– Increasing the value of customer profitability and relationships
– Managing enterprise level programs to deliver strategic communications to the target audience through multiple channels

Education
Master of Business Administration, MBA + A Program of Leadership and Innovation,
Portland State University

Bachelor of Arts, Double-Major: Marketing and Advertising Management,
Portland State University

Master of Arts, Foreign Languages Teaching (English and German)
Sakhalin State University, Russia

To learn more about my marketing expertise and experience, visit my LinkedIn profile.

View Yulia V Smirnova's profile on LinkedIn

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    Content Disclaimer

      Everything posted on this blog is a product of my own thoughts, ideas, reflections based on the professional interests. It is based on the public information, works of the colleagues and fellow researchers that are cited respectfully and my opinions as an industry professional.