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Summary
I am a Product Management and Product Marketing Professional with over 6 years of experience in launching new products, marketing program management within online services, ecommerce and software industries. My expertise varies from leading and managing cross-functional and international teams, assessing business opportunity, market and product profiling, product planning and forecasting, developing creative online campaigns, customer engagement experiences, conducting market research, releasing new products and reaching product adoption objectives.

Core strengths include:
– Developing business case, user scenarios, go-to-market plans for new products and revitalizing strategies for existing ones
- Developing and leading creative online marketing campaigns
– Measuring the value of marketing programs and investments
– Allocating intelligently marketing spend and increasing ROI
– Conducting market research and implementing business intelligence systems
– Educating customers and generating conversations
– Increasing the value of customer profitability and relationships
- Redesigning web sites to increase conversion rates or meet ecommerce specific needs
– Managing enterprise level programs and cross-functional teams

Education

PMP (Project Management Professional)

AIPMM (Association of International Product Marketing and Management) Certified Product Manager (CPM) and Product Marketing Manager (CPMM)

Master of Business Administration, MBA + A Program of Leadership and Innovation,
Portland State University

Bachelor of Arts, Double-Major: Marketing and Advertising Management,
Portland State University

Master of Arts, Foreign Languages Teaching (English and German)
Sakhalin State University, Russia

Disclaimer:
All posts on this blog represent my personal views and reflections and have no affiliation to my past, present, future employers and clients.