I have been thinking about the top ten interactive marketing trends that I can name on the top of my head that are still pursued by the fellow marketers. I came up with a list of those that was not as surprising as I wanted it to be. At the same time, it reminded me [...]
Three Useful Models for Web Copywriting
Writing a web copy? It has been a while since you did any highly visible writing? Or do you simply wish to refresh your copywriting skills and use those for quality check review of your contracted writers? Maria Veloso, a 27-year expert in copywriting and direct marketing, shares her experience [...]
Last three weeks of the MBA…cannot wait till I am done and ready to pursue my next adventures! However, I promised to share my recent learning on calculation of lifetime value in the database marketing class. My individual project required the calculation of my LTV to a service I have an extended relationship with. Amazon [...]
I am catching up on the Oscar night, watching E!, doing research and simply catching up on the Google Reader that simply serves a role of a TiVo for me. No matter if I got busy with the offline = real life, I can always catch stuff later. The most enjoyable item was the article from NYT [...]
With the whole Super Bowl fever, which is a greatest time to see all the good work of advertisers, I went to old videos and some of them were funny, some were histerical, and some were truly thought - provoking and awakening. One of those was “Children see. Children do.” Very true, even though I [...]
Wow, now we are talking about great marketing. Using RFID, Mini Couper marketers talk to Mini Couper drivers and deliver customized messages. See the whole article by NYT. Can you imagine the first reaction of a driver that has not read this article or somehow forgot to remember what he/she signed on for? Creepy feeling of [...]