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Yulia V Smirnova’s Thoughts on Intelligent Marketing, Product Management and eCommerce

Entries for the ‘Consumer Behavior’ Category

M-Commerce Gains Momentum

Mobile shopping has yet a long way to go to become mainstream, but mobile programs gain momentum fast to make Internet retailers pay close attention to their influence on ecommerce. Ongoing gradual customer adoption of mobile phones into everyday life has touched consumer behavior in a number of ways that are to be watched and [...]

Top 3 Online Marketing Channels That Influenced My Purchase Decisions This Month

Usually, I write about ideas and experiences from the 3rd party perspective, but this month was very much consumed by my own online shopping, searching and finding the basic necessities of an urban lifestyle, driven by my recent move from Seattle, WA to Dallas, TX. Thus, my only observations of what got me sold in ecommerce are derived [...]

Why You Should Care About Re-Targeting AKA Re-Messaging Or Re-Marketing

Persistence, most of the times, pays off in life. The same applies to advertising. Your audience might be at various points of consideration for your product and it is only natural that it can lose its attention for some time due to other events happening simultaneously. A savvy medieval merchant always knew the value of early [...]

Top 10 Emerging Consumer Behavior Trends in Recession

Recession…a word that everyone these days has had at least once on their minds. Changes in our personal lifestyles and even professional directions could not help but happen. There is not so much freedom of realizing our plans and dreams. There is not so much passion any more in things that fueled us before.  At the [...]

Intensify Customer Experience by Interruptions - But Do It Right.

“In two new studies, researchers who study consumer behavior argue that interrupting an experience, whether dreary or pleasant, can make it significantly more intense.” What are the product management strategies available to play on that evolutionary phenomenon? What are the marketing strategies available to play on that evolutionary phenomenon?

“Advertising Does Not Work”…Yes, It Does. If It Is Relevant.

Advertising is as old as human beings. In very simple terms, it is a form of communication to consume a product, that is available in abundance in possession by the selling party. When ads are done right, they do work and make a sale. However, the complexity of measuring advertising effectiveness brought this notion - [...]

Online Lifestyles Are a Norm? Yes, They Are!

December is always a special month for me as it is a time when all the checks and balances occur, when all the moments of the year are revisited in memory again - relived, pondered upon and signed off as lessons and discoveries. It is also a time for predictions, wish lists and anticipation! So [...]

From In-Game Adverts (-ising) To Expanding Your Emotional Experience, Identity and Behavior

In-game advertising (a.k.a. IGA) is not new in the gaming industry. However, it still has its challenges and victories. It is considered to be a very effective channel as you as an advertiser are inserting your messages into the experiential process – “when the user is in the process of consuming the pleasurable experience of [...]

The Difference Beween Private and Public Decisions Consumers Make

It always amazes me how people arrive at certain decisions, what makes them select an alternative in regards to the environment they were exposed to while being at the final stage of buying behavior. And it is not a novelty that private choices, thinking and actions are very different from the ones we do in [...]

Loyalty - Is That What We All Are Striving For? Customer Loyalty is Equivalent To Successful Marriage

What is Customer Loyalty? It is a state of marketing nirvana that all of us are trying to get into, equivalent to a successful marriage where both parties are satisfied with their relations. Our customers develop an emotional bond with our product through a series of repeat purchases that are all positive experiences. All that [...]

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