Being part of a human nature, the way we shop continuously evolves around new tools that we create, which accelerate the way we make decisions and expand on our wired tendencies how to hunt for a good piece of game or a bush of berries if you wish. There are 15 common trends of how [...]
Do internet technologies shape our behavior or our online patterns allow for their emergence? Similar to chicken-and-egg argument (which was recently resolved), there are new developments in how companies interact with customers or how our web habits and all the accumulated data reform they way we do things. The top 5 evolving trends worth noting [...]
How was your week? Really? Did you happen to create what you planned? Did you manage to create the reality you want? Or was it “just fine”? Or did you happen to hold tight to the status quo you worked for years and the work that you have done? Do you spend more time defending [...]
When an existing product is revived by a new use case - miracles happen! Tide-To-Go exemplifies a stellar product already - it cleans the spots when you need it - right at the moment when they happen. The product has been in the market for approximately two years if not more (according to my own [...]
The other night, I saw an ad from Kraft Foods on a “new” cereal - just bunches! Though, not a consumer of this tasty meal, the ad story got my attention immediately. What stroke me - is the way the plot unfolds in the ad - it does depict a process when adding a new [...]
People always fascinate me: different lifestyles, different backgrounds, different races and different behaviors. I never get tired of observing more and more about what drives them, what makes them engage in certain activities and what happens afterwards once “the pot gets stirred” skillfully by social trends or sometimes by actions of fellow-marketers. Simultaneously, this entire process [...]
In-game advertising (a.k.a. IGA) is not new in the gaming industry. However, it still has its challenges and victories. It is considered to be a very effective channel as you as an advertiser are inserting your messages into the experiential process – “when the user is in the process of consuming the pleasurable experience of [...]
The key to a good ad is to reach the right audience at the right medium at the right time and deliver the right message with an emotional impact. Entertainment is omnipotent element of advertising that makes it a joy to produce it. Here are the top five favs that I am noticing these days:
1) [...]
Coming up with a new product name, creating new packaging and staying loyal to the master brand could be quite a challenge, especially when multiple stakeholders are involved. So, what helps us go through this creative process? What can we already apply for our benefit that was tested and lived through? - Provided that we [...]
Mingling with the UI (User Interface/User Experience) folks brought a number of eureka moments. I think User Experience Design should be more openly introduced to the marketing crowd as it helps to expand and reiterate powerful models that both professionals use - like storytelling.
Narratives are used by UI designers to generate and validate design ideas. [...]