I find that each eCommerce site should be looked at as a unique business to its industry, audience, site design, inventory and so forth. It has so many variables that drive its sales a certain way that even a similar competitor site would be an orange to an apple comparison. Similar analogy would lie within [...]
Do internet technologies shape our behavior or our online patterns allow for their emergence? Similar to chicken-and-egg argument (which was recently resolved), there are new developments in how companies interact with customers or how our web habits and all the accumulated data reform they way we do things. The top 5 evolving trends worth noting [...]
Recently, I have caught myself on getting very much comfortable with the feature “You Might Also Like That” on various sites. The old fashioned technique of a good sales person, transformed into the online world, is gaining momentum with both the consumers and the merchants. Though, the feature itself is probably a 5 year old, [...]
Error messages may run havoc on your customer engagement strategy whether you are running an ecommerce site or launching online promotions. You can lose leads and sales easily if you do not account for them. You can also try to improve your site performance or promotions’ numbers if you plan for the event of errors in advance. Or [...]
Category pages are like aisles in the store - are to guide us through the shopping process. They help us decide on the product to buy. While, merchandising is the way you, as a retailer, provide key information to potential buyers to take time to consider a displayed product and get it eventually. But online shopping differs from the [...]
Mobile shopping has yet a long way to go to become mainstream, but mobile programs gain momentum fast to make Internet retailers pay close attention to their influence on ecommerce. Ongoing gradual customer adoption of mobile phones into everyday life has touched consumer behavior in a number of ways that are to be watched and [...]
It is ironic how things in life come back to you in a spiral manner sometimes. The same happened to me in relation to the KPI topic. I have explored it briefly in 2007, and today I am able to share a few more good practices that any emarketer will find effective.
So what are the top 3 things [...]
When tasked with optimizing ecommerce site, many of efforts will be included in the entire project. At the same time, if we start with the main objective of the site, which is to sell, it pays off to start with laying the foundation - optimizing the shopping cart and checkout flow. So what are the basics to [...]
Usually, I write about ideas and experiences from the 3rd party perspective, but this month was very much consumed by my own online shopping, searching and finding the basic necessities of an urban lifestyle, driven by my recent move from Seattle, WA to Dallas, TX. Thus, my only observations of what got me sold in ecommerce are derived [...]
“Speeding makes money?” - you ask. It does, if you think of the value of speed when it comes to online sales. “Speed sells” trend marks the entire issue of Internet Retailer this month. Simultaneously, the speeding comes in different flavors:
1) Speed of page load - the faster it is, the less you challenge your customers. At the [...]