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The industry is buzzing about mobile again; your team is open to try the new channel. And you are wondering if it is worthwhile “to go mobile or not to go”. However, before you embark on a mobile marketing journey, here are top 10 things you should check against to make a better decision whether [...]

Inverge 2007? Portland, OR? Next week, Thursday and Friday of September 6-7, a new conference is launched by one of the internet industry evangelists - Steve Gehlen. Inspired by the ideas of Convergence Culture and Wikinomics, “Inverge”, “invergence” is a newly coined term that took its roots from the concept of convergence of digital marketing [...]

People do not like to be sold, but we like to buy. Thus, it just makes sense that conventional commercials bombarding, be it a TV ad or a sales speech, does not work very well. Interactivity aspect became the key ingredient for making a connection to customers’ hearts and wallets. Touching customers at the moments [...]

Wow, now we are talking about great marketing.  Using RFID, Mini Couper marketers talk to Mini Couper drivers and deliver customized messages. See the whole article by NYT. Can you imagine the first reaction of a driver that has not read this article or somehow forgot to remember what he/she signed on for? Creepy feeling of [...]