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Usually, I write about ideas and experiences from the 3rd party perspective, but this month was very much consumed by my own online shopping, searching and finding the basic necessities of an urban lifestyle, driven by my recent move from Seattle, WA to Dallas, TX. Thus, my only observations of what got me sold in ecommerce are derived [...]

“Speeding makes money?” - you ask. It does, if you think of the value of speed when it comes to online sales. “Speed sells” trend marks the entire issue of Internet Retailer this month.  Simultaneously, the speeding comes in different flavors:
1) Speed of page load - the faster it is, the less you challenge your customers. At the [...]

Persistence, most of the times, pays off in life. The same applies to advertising. Your audience might be at various points of consideration for your product and it is only natural that it can lose its attention for some time due to other events happening simultaneously. A savvy medieval merchant always knew the value of early [...]

Retailers are hurting! People are not spending as much regardless quite appealing discounts, but online business is still doing well according to Forrester report for 2009. What fuels it? Can you believe, if I say, it is good marketing, in the form of rich media ads or experiences, well-targeted email marketing, paid search and enabling [...]

If you are constrained with time and resources, but need to create a compelling piece of marketing collateral that serves its purpose naturally, instantly and with ease of engagement, what would you choose - a one page guide, a white paper, a site or a video? My recent observations on the effectiveness of marketing content [...]

Online videos became standard in our everyday life. How many times a week does an average or avid internet user check YouTube or Hulu to listen to that new inspiring song or watch that episode of Simpsons? Perhaps, quite often and video ads become a hotter advertising vehicle. So what are different types of video ads [...]

Attending SMX West this week brought quite a number of enlightening experiences: opportunities to get feedback from customers, catching up with people in the industry, learning something new and building new connections.  The ability to reach out and connect to people within the same industry is priceless -as it opens up new doors into sometimes, [...]

Pondering upon the conversion rate made me wonder what the standard, normal conversion rates for various types of sites could be.  If I am entering online retail business, what should I strive for or measure against when I launch my site?
According to MarketingSherpa’s Ecommerce Benchmark Guide 2007, the average conversion rate on top tier search [...]

Selecting the right audience is the key driving factor in online advertising - your marketing campaigns’ performance depends on it almost 90 percent. With numerous tracking systems for monitoring users behaviors online, their ways to interact, their purchase habits, there are a number of targeting variables available to modern marketers. What is a well-targeted advertising? [...]

Posing this question to myself last week, brought me to a number of nuggets that I wanted to write down for reference and share.
Conversion rate is a percentage of your audience that was successfully “sold” to your message and engaged into a purchase to the overall audience that viewed your communications. Conversions come in various [...]