It is ironic how things in life come back to you in a spiral manner sometimes. The same happened to me in relation to the KPI topic. I have explored it briefly in 2007, and today I am able to share a few more good practices that any emarketer will find effective.
So what are the top 3 things [...]
Usually, I write about ideas and experiences from the 3rd party perspective, but this month was very much consumed by my own online shopping, searching and finding the basic necessities of an urban lifestyle, driven by my recent move from Seattle, WA to Dallas, TX. Thus, my only observations of what got me sold in ecommerce are derived [...]
“Speeding makes money?” - you ask. It does, if you think of the value of speed when it comes to online sales. “Speed sells” trend marks the entire issue of Internet Retailer this month. Simultaneously, the speeding comes in different flavors:
1) Speed of page load - the faster it is, the less you challenge your customers. At the [...]
What makes a site an ecommerce site? A simple functionality of selling products online? What makes one successful selling online? Those kinds of questions ran back and forth in my head all month, which brought me to come up with a simple framework.
And though, each site is almost like an individual patient with its own case [...]
Retailers are hurting! People are not spending as much regardless quite appealing discounts, but online business is still doing well according to Forrester report for 2009. What fuels it? Can you believe, if I say, it is good marketing, in the form of rich media ads or experiences, well-targeted email marketing, paid search and enabling [...]
If you are constrained with time and resources, but need to create a compelling piece of marketing collateral that serves its purpose naturally, instantly and with ease of engagement, what would you choose - a one page guide, a white paper, a site or a video? My recent observations on the effectiveness of marketing content [...]
If you sell online or think of doing it, the first question you might have: “What are the best of online retailers do?”. Scouting the web for a few hours might bring you great insights. You will even save a number of favorites. Sounds a bit tedious? But, guess what - there is already a [...]
Online videos became standard in our everyday life. How many times a week does an average or avid internet user check YouTube or Hulu to listen to that new inspiring song or watch that episode of Simpsons? Perhaps, quite often and video ads become a hotter advertising vehicle. So what are different types of video ads [...]
Attending SMX West this week brought quite a number of enlightening experiences: opportunities to get feedback from customers, catching up with people in the industry, learning something new and building new connections. The ability to reach out and connect to people within the same industry is priceless -as it opens up new doors into sometimes, [...]
Pondering upon the conversion rate made me wonder what the standard, normal conversion rates for various types of sites could be. If I am entering online retail business, what should I strive for or measure against when I launch my site?
According to MarketingSherpa’s Ecommerce Benchmark Guide 2007, the average conversion rate on top tier search [...]