“In two new studies, researchers who study consumer behavior argue that interrupting an experience, whether dreary or pleasant, can make it significantly more intense.” What are the product management strategies available to play on that evolutionary phenomenon? What are the marketing strategies available to play on that evolutionary phenomenon?
If you sell online or think of doing it, the first question you might have: “What are the best of online retailers do?”. Scouting the web for a few hours might bring you great insights. You will even save a number of favorites. Sounds a bit tedious? But, guess what - there is already a [...]
When the time comes to evaluate your business or product idea, with all the tools provided and research available, there is plenty infomation to make an assessment. Alternatively, it all comes to the bottom “3 questions”, according to Graig Stull et al, the authors of recently released product management masterpiece, TunedIn: Uncover the Extraordinary Opportunities [...]
Thinking of starting your own business? Launching a new service or product? Become an anthropologist and start observing people using existing products and services. By single virtue of watching people do things, you are empowered to discover unmet needs - your business opportunities.
The so-called “unmet needs” exist in two variations: expressed and silent. The former [...]
Marketing, as a business activity or profession, has a bad reputation. Most people think that anyone can do marketing and there is no need for professional training. From my personal experience in large and small companies, there are dozens of people who think they are good marketers. But, alas, they are not. Like in any [...]
When an existing product is revived by a new use case - miracles happen! Tide-To-Go exemplifies a stellar product already - it cleans the spots when you need it - right at the moment when they happen. The product has been in the market for approximately two years if not more (according to my own [...]
The other night, I saw an ad from Kraft Foods on a “new” cereal - just bunches! Though, not a consumer of this tasty meal, the ad story got my attention immediately. What stroke me - is the way the plot unfolds in the ad - it does depict a process when adding a new [...]
The definition for Product Marketing seems to be quite different, when one tries to draw the scope of roles and responsibilities. In some companies, it a very strategic multi-dimensional position, in some it is shared by a number of people. There are functional overlaps with Product Management, there are functional overlaps with Market Research. So pondering [...]
Today I faced with a reality of being a tiny customer for a giant company that does not care enough to get the feedback on how they can improve their service and make their customers love them more. It happens very rare when I blog about a user experience from my personal experiences, but I [...]
Coming up with a new product name, creating new packaging and staying loyal to the master brand could be quite a challenge, especially when multiple stakeholders are involved. So, what helps us go through this creative process? What can we already apply for our benefit that was tested and lived through? - Provided that we [...]