People always fascinate me: different lifestyles, different backgrounds, different races and different behaviors. I never get tired of observing more and more about what drives them, what makes them engage in certain activities and what happens afterwards once “the pot gets stirred” skillfully by social trends or sometimes by actions of fellow-marketers. Simultaneously, this entire process [...]
Selecting the right audience is the key driving factor in online advertising - your marketing campaigns’ performance depends on it almost 90 percent. With numerous tracking systems for monitoring users behaviors online, their ways to interact, their purchase habits, there are a number of targeting variables available to modern marketers. What is a well-targeted advertising? [...]
The best discovery from last week was stumbling upon Steve Mudler’s session at Webvisions on personas . It almost feels like the more I learn, the more is out there still awaiting for discovery. Two weeks ago, I was rambling on the database marketing and its behavioristic approach to segmenting. I was thrilled and motivated [...]
Three week intensive course of CRM class uncovered the basics of customer loyalty aspect: loyal customers add more lifetime value (LTV) and we marketers should be focused on it and court them as they are less expensive (they are knowledgeable about your service and product and thus take less time and money to service, they [...]
While, immersing myself into the knowledge of CRM and Database Marketing, I wanted to share a great checklist Arthur Hughes provides in his Strategic Database Marketing book. This list will help visualize the breadth and scope of this approach. At the same time, it will allow you to serve as a great keyword framework while [...]
Shopping lately at Amazon and getting into Database Marketing class, my last term, made me rethink the whole notion of segmentation analysis. For decades, and just personally for me, for the last 5 years, I categorized target markets/customers by psychographic and demographic data. While, people watching and further character studying always amused me with identifying their [...]
It is not a novelty, but still an interesting phenomenae how people can be segmented or profiled by the products they consume. Another reason why marketing is great. You can find out so much about a person based on the info where she/he shops, what he/she eats, where he/she vacations, what he/she reads and what recreation [...]