I find that each eCommerce site should be looked at as a unique business to its industry, audience, site design, inventory and so forth. It has so many variables that drive its sales a certain way that even a similar competitor site would be an orange to an apple comparison. Similar analogy would lie within [...]
Error messages may run havoc on your customer engagement strategy whether you are running an ecommerce site or launching online promotions. You can lose leads and sales easily if you do not account for them. You can also try to improve your site performance or promotions’ numbers if you plan for the event of errors in advance. Or [...]
It is ironic how things in life come back to you in a spiral manner sometimes. The same happened to me in relation to the KPI topic. I have explored it briefly in 2007, and today I am able to share a few more good practices that any emarketer will find effective.
So what are the top 3 things [...]
Pondering upon the conversion rate made me wonder what the standard, normal conversion rates for various types of sites could be. If I am entering online retail business, what should I strive for or measure against when I launch my site?
According to MarketingSherpa’s Ecommerce Benchmark Guide 2007, the average conversion rate on top tier search [...]
Selecting the right audience is the key driving factor in online advertising - your marketing campaigns’ performance depends on it almost 90 percent. With numerous tracking systems for monitoring users behaviors online, their ways to interact, their purchase habits, there are a number of targeting variables available to modern marketers. What is a well-targeted advertising? [...]
Posing this question to myself last week, brought me to a number of nuggets that I wanted to write down for reference and share.
Conversion rate is a percentage of your audience that was successfully “sold” to your message and engaged into a purchase to the overall audience that viewed your communications. Conversions come in various [...]
It took me 2 days to get into my normal routine after such a whirlpool of knowledge sharing and social networking using traditional and web technology methods. Instead, I am still catching up with all the people I met. However, I thought I would quickly put my notes in this post. So what happened within [...]
Day 1 was so good: the energy of people I met and the knowledge I got kept me so invigorated and excited throughout 18 hours of stimulation. Before the next wave of events hits my “ship”, I wanted to set in stone the nuggets for Day 1 at web 2.0 expo.
I. Web Technology
Google Analytics and [...]