“Speeding makes money?” - you ask. It does, if you think of the value of speed when it comes to online sales. “Speed sells” trend marks the entire issue of Internet Retailer this month. Simultaneously, the speeding comes in different flavors:
1) Speed of page load - the faster it is, the less you challenge your customers. At the [...]
Persistence, most of the times, pays off in life. The same applies to advertising. Your audience might be at various points of consideration for your product and it is only natural that it can lose its attention for some time due to other events happening simultaneously. A savvy medieval merchant always knew the value of early [...]
People always fascinate me: different lifestyles, different backgrounds, different races and different behaviors. I never get tired of observing more and more about what drives them, what makes them engage in certain activities and what happens afterwards once “the pot gets stirred” skillfully by social trends or sometimes by actions of fellow-marketers. Simultaneously, this entire process [...]
Pondering upon the conversion rate made me wonder what the standard, normal conversion rates for various types of sites could be. If I am entering online retail business, what should I strive for or measure against when I launch my site?
According to MarketingSherpa’s Ecommerce Benchmark Guide 2007, the average conversion rate on top tier search [...]
Posing this question to myself last week, brought me to a number of nuggets that I wanted to write down for reference and share.
Conversion rate is a percentage of your audience that was successfully “sold” to your message and engaged into a purchase to the overall audience that viewed your communications. Conversions come in various [...]
Day One of the Online Market World Conference was opened up with a starter session that covered the upcoming trends in the e-commerce industry. I thought it was rather “short and sweet” in content and delivered a good overview that is worth sharing. According to Joe Chung (Allurent), Doug Mack (Adobe) and Michael Hines (Jones [...]
I have been thinking about the top ten interactive marketing trends that I can name on the top of my head that are still pursued by the fellow marketers. I came up with a list of those that was not as surprising as I wanted it to be. At the same time, it reminded me [...]
It took me 2 days to get into my normal routine after such a whirlpool of knowledge sharing and social networking using traditional and web technology methods. Instead, I am still catching up with all the people I met. However, I thought I would quickly put my notes in this post. So what happened within [...]
Day 1 was so good: the energy of people I met and the knowledge I got kept me so invigorated and excited throughout 18 hours of stimulation. Before the next wave of events hits my “ship”, I wanted to set in stone the nuggets for Day 1 at web 2.0 expo.
I. Web Technology
Google Analytics and [...]
I started my Sunday morning with a workshop at Web 2.0 expo on Community Evangelism with Deborah Schultz and Anil Dash. I thought I can get away without much effort of focus on a Sunday morning and I did not bring my laptop. Well, once you see Jeremiah Owyang running around with a camera video-streaming live [...]