Browse the most popular posts to get inspired to do your marketing magic!

1. Top 10 Emerging Consumer Behavior Trends in Recession.
Recession…a word that everyone these days has had at least once on their minds. Changes in our personal lifestyles and even professional directions could not help but happen. There is not so much freedom of realizing our plans and dreams. There is not so much passion any more in things that fueled us before.  At the same time, the show must go on and if you are an observant marketer or a simple consumer, you must have started witnessing the following consumer trends driven by these challenging times.

2. Use Demographic Segmentation Tools Not Only For Marketing.  
What I find myself doing is segmenting the “market” of a social event or a city to see what experiences I can have as a consumer of a social interaction. So, while thinking about potential move to a bigger city like San Francisco, Chicago or New York (with all the benefits we already know), I find it useful to utilize PRIZM or other demographic segmentation tools to see the degree of how those cities can be attractive to me based on the social crowd.

3. Creative Brand Awareness Campaign for a Good Product.
When an existing product is revived by a new use case - miracles happen! Tide-To-Go exemplifies a stellar product already - it cleans the spots when you need it - right at the moment when they happen.  The product has been in the market for approximately two years if not more (according to my own discovery of it in 2006). However, it is only now that its powerful benefit will be known to the masses!

4. Managing Mature Products - Revitalization Strategies.
The other night, I saw an ad from Kraft Foods on a “new” cereal - just bunches! Though, not a consumer of this tasty meal, the ad story got my attention immediately. What stroke me - is the way the plot unfolds in the ad - it does depict a process when adding a new value can revive an existing product or come up with an extension.

5. Website ROI: Getting Key Performance Indicators Right.
You got a project on a web site redesign and somewhere along all the project planning deliverables you reach the point when the key performance indicators (KPIs) are to be defined. Where do you start and what would you pick up on the way to the ultimate metrics portfolio?  The main question to ask is why you are doing that? What are the top 3-5 goals you want to achieve? What do you visualize your customers and other visitors do while engaging with your content?

6. My Lifetime Value (LTV) as a Customer for Amazon.
I promised to share my recent learning on calculation of lifetime value in the database marketing class. My individual project required the calculation of my LTV to a service I have an extended relationship with. Amazon was my choice.

7. Online Video Ads - What Are They? Types?
Online videos became standard in our everyday life. How many times a week does an average or avid internet user check YouTube or Hulu to listen to that new inspiring song or watch that episode of Simpsons? Perhaps, quite often and video ads become a hotter advertising vehicle. So what are different types of video ads that exist today that we can pick through?

8. What Are The Benchmarks for Conversion Rates?
Pondering upon the conversion rate made me wonder what the standard, normal conversion rates for various types of sites could be.  If I am entering online retail business, what should I strive for or measure against when I launch my site?

9. All You Need To Know About Selling Online Today from Top 100 Online Retailers.
If you sell online or think of doing it, the first question you might have: “What are the best of online retailers do?”. Scouting the web for a few hours might bring you great insights. You will even save a number of favorites. Sounds a bit tedious? But, guess what - there is already a good source publication that did a comprehensive analysis for people like you and me.

10. Behavior-Based Segmentation and Customer Lifetime Value.  
Shopping lately at Amazon and getting into Database Marketing class, my last term, made me rethink the whole notion of segmentation analysis. For decades, and just personally for me, for the last 5 years, I categorized target markets/customers by psychographic and demographic data.  While, people watching and further character studying always amused me with identifying their behavior patterns and action tendencies. At the same time, it never occurred to me how the two can be well-connected in the behavior-based segmentation process.

11. 5 Ways To Make Or Break Your Team - Tips from PM Network Magazine.
Soft skills and general management knowledge come very handy whether you are a marketer or product manager or some other professional. To be successful, it pays off to refresh your insights and ponder on how you can use them today in your current project.