It is very exciting to see big brands engaging with the customers through social media to carry the brand message. South West Airlines had a recent contest on the best video ad for “Wanna get away” campaign, while Frito Lay gets free market testing/product testing info on a new chip flavor. Apple does not have to [...]
I had a chance to listen to the speech of Scott McCain, the author of the book “What Your Customers Really Want”. Very engaging speaker. He expressed a great point that I wanted to share. We all hear about the elevator speech and short story that we need to tell our customers (I even blogged on it [...]
Wow, now we are talking about great marketing. Using RFID, Mini Couper marketers talk to Mini Couper drivers and deliver customized messages. See the whole article by NYT. Can you imagine the first reaction of a driver that has not read this article or somehow forgot to remember what he/she signed on for? Creepy feeling of [...]