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If you are constrained with time and resources, but need to create a compelling piece of marketing collateral that serves its purpose naturally, instantly and with ease of engagement, what would you choose - a one page guide, a white paper, a site or a video? My recent observations on the effectiveness of marketing content [...]

Today I faced with a reality of being a tiny customer for a giant company that does not care enough to get the feedback on how they can improve their service and make their customers love them more. It happens very rare when I blog about a user experience from my personal experiences, but I [...]

Coming up with a new product name, creating new packaging and staying loyal to the master brand could be quite a challenge, especially when multiple stakeholders are involved. So, what helps us go through this creative process? What can we already apply for our benefit that was tested and lived through? - Provided that we [...]

It is very exciting to see big brands engaging with the customers through social media to carry the brand message. South West Airlines had a recent contest on the best video ad for “Wanna get away” campaign, while Frito Lay gets free market testing/product testing info on a new chip flavor. Apple does not have to [...]

I had a chance to listen to the speech of Scott McCain, the author of the book “What Your Customers Really Want”.  Very engaging speaker. He expressed a great point that I wanted to share. We all hear about the elevator speech and short story that we need to tell our customers (I even blogged on it [...]

Wow, now we are talking about great marketing.  Using RFID, Mini Couper marketers talk to Mini Couper drivers and deliver customized messages. See the whole article by NYT. Can you imagine the first reaction of a driver that has not read this article or somehow forgot to remember what he/she signed on for? Creepy feeling of [...]

It is not a novelty, but still an interesting phenomenae how people can be segmented or profiled by the products they consume. Another reason why marketing is great. You can find out so much about a person based on the info where she/he shops, what he/she eats, where he/she vacations, what he/she reads and what recreation [...]