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Yulia V Smirnova’s Thoughts on Intelligent Marketing, Product Management and eCommerce

Entries Tagged ‘Customer Loyalty’

Fix Error Messages Or Make Them Work For You

Error messages may run havoc on your customer engagement strategy whether you are running an ecommerce site or launching online promotions. You can lose leads and sales easily if you do not account for them. You can also try to improve your site performance or promotions’ numbers if you plan for the event of errors in advance. Or [...]

Why Some Loyalty Programs Work and Others Don’t?

Three week intensive course of CRM class uncovered the basics of customer loyalty aspect: loyal customers add more lifetime value (LTV) and we marketers should be focused on it and court them as they are less expensive (they are knowledgeable about your service and product and thus take less time and money to service, they [...]

  
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