Google Plus launched with fireworks as exemplified in tweets and blogs lately, posing questions to brand marketers, social media folks and SEOs on what it means as a new tool or marketing channel. Its scalable integration with other Google products allows for many ways to easily expand its user base. Though, it still has to [...]
Being part of a human nature, the way we shop continuously evolves around new tools that we create, which accelerate the way we make decisions and expand on our wired tendencies how to hunt for a good piece of game or a bush of berries if you wish. There are 15 common trends of how [...]
Do internet technologies shape our behavior or our online patterns allow for their emergence? Similar to chicken-and-egg argument (which was recently resolved), there are new developments in how companies interact with customers or how our web habits and all the accumulated data reform they way we do things. The top 5 evolving trends worth noting [...]
Category pages are like aisles in the store - are to guide us through the shopping process. They help us decide on the product to buy. While, merchandising is the way you, as a retailer, provide key information to potential buyers to take time to consider a displayed product and get it eventually. But online shopping differs from the [...]
It is ironic how things in life come back to you in a spiral manner sometimes. The same happened to me in relation to the KPI topic. I have explored it briefly in 2007, and today I am able to share a few more good practices that any emarketer will find effective.
So what are the top 3 things [...]
Usually, I write about ideas and experiences from the 3rd party perspective, but this month was very much consumed by my own online shopping, searching and finding the basic necessities of an urban lifestyle, driven by my recent move from Seattle, WA to Dallas, TX. Thus, my only observations of what got me sold in ecommerce are derived [...]
“Speeding makes money?” - you ask. It does, if you think of the value of speed when it comes to online sales. “Speed sells” trend marks the entire issue of Internet Retailer this month. Simultaneously, the speeding comes in different flavors:
1) Speed of page load - the faster it is, the less you challenge your customers. At the [...]
What makes a site an ecommerce site? A simple functionality of selling products online? What makes one successful selling online? Those kinds of questions ran back and forth in my head all month, which brought me to come up with a simple framework.
And though, each site is almost like an individual patient with its own case [...]
Persistence, most of the times, pays off in life. The same applies to advertising. Your audience might be at various points of consideration for your product and it is only natural that it can lose its attention for some time due to other events happening simultaneously. A savvy medieval merchant always knew the value of early [...]
Retailers are hurting! People are not spending as much regardless quite appealing discounts, but online business is still doing well according to Forrester report for 2009. What fuels it? Can you believe, if I say, it is good marketing, in the form of rich media ads or experiences, well-targeted email marketing, paid search and enabling [...]