December is always a special month for me as it is a time when all the checks and balances occur, when all the moments of the year are revisited in memory again - relived, pondered upon and signed off as lessons and discoveries. It is also a time for predictions, wish lists and anticipation! So [...]
Communication is a vital skill that we developed and enhanced beyond the level that our counterparts in the animal world can currently rely on. However, we are still evolving and the amount of information we share rises every day. We are being trained or forced to perceive lots of complex information that we are to digest [...]
In-game advertising (a.k.a. IGA) is not new in the gaming industry. However, it still has its challenges and victories. It is considered to be a very effective channel as you as an advertiser are inserting your messages into the experiential process – “when the user is in the process of consuming the pleasurable experience of [...]
It always amazes me how people arrive at certain decisions, what makes them select an alternative in regards to the environment they were exposed to while being at the final stage of buying behavior. And it is not a novelty that private choices, thinking and actions are very different from the ones we do in [...]
What is Customer Loyalty? It is a state of marketing nirvana that all of us are trying to get into, equivalent to a successful marriage where both parties are satisfied with their relations. Our customers develop an emotional bond with our product through a series of repeat purchases that are all positive experiences. All that [...]
Day Two for the e-commerce conference brought new ideas (from starting my own online business after watching all those people making a living while selling anything!) to confirming new directions that I would like to take in my career: CRM and web analytics that affect conversion rates (multivariate testing and behavioral targeting). Social media, viral [...]
Three Useful Models for Web Copywriting
Writing a web copy? It has been a while since you did any highly visible writing? Or do you simply wish to refresh your copywriting skills and use those for quality check review of your contracted writers? Maria Veloso, a 27-year expert in copywriting and direct marketing, shares her experience [...]
People do not like to be sold, but we like to buy. Thus, it just makes sense that conventional commercials bombarding, be it a TV ad or a sales speech, does not work very well. Interactivity aspect became the key ingredient for making a connection to customers’ hearts and wallets. Touching customers at the moments [...]
Using sex appeal in ads always works and we all see it for various products. Clothes advertisers always have that reference. However, I think this ad captivates not only with a catchy episode, but a nice closure - copy ” a new way to change your clothes”. Every time when advertising can actually make a [...]
Well…I have been asking number of people on ”What makes you wake up in the middle of the night to think about what you do (for a living)?” Why you are doing it? Why this industry? and I must confess I get perplexed when I find no passion in the profession a person is engaged into. [...]