Soft skills and general management knowledge come very handy whether you are a marketer or product manager or some other professional. To be successful, it pays off to refresh your insights and ponder on how you can use them today in your current project.
Thinking of this topic made me look through a current version of PM [...]
How was your week? Really? Did you happen to create what you planned? Did you manage to create the reality you want? Or was it “just fine”? Or did you happen to hold tight to the status quo you worked for years and the work that you have done? Do you spend more time defending [...]
Communication is a vital skill that we developed and enhanced beyond the level that our counterparts in the animal world can currently rely on. However, we are still evolving and the amount of information we share rises every day. We are being trained or forced to perceive lots of complex information that we are to digest [...]
Mingling with the UI (User Interface/User Experience) folks brought a number of eureka moments. I think User Experience Design should be more openly introduced to the marketing crowd as it helps to expand and reiterate powerful models that both professionals use - like storytelling.
Narratives are used by UI designers to generate and validate design ideas. [...]
End of June…Feels like everybody went on vacation…so steady…even my Blog Reader is not as full with marketing articles and posts! However, there is no excuse to get into the steady easy “summertime” coma! Get out and meet new people in the industry! Get excited with the new ideas: attend a conference!
Internet Strategy Forum, Portland [...]
It was quite a convenient experience to attend a virtual conference set up by Marketing Profs on B2B Marketing Wednesday this week. At the same time, the most valuable parts of the arrangement is the ability to download presentations right away and the ability to listen the recorded sessions afterwards! Great value! Saves time, provides [...]
One of my favorite questions to ask is “What is your passion?” The answer allows me to learn about a person so much more…It allows to learn about the object of passion (a professional occupation or interest), so much more. At the same time, I was numerously asked as well: Why Marketing? Why not Finance [...]
The best discovery from last week was stumbling upon Steve Mudler’s session at Webvisions on personas . It almost feels like the more I learn, the more is out there still awaiting for discovery. Two weeks ago, I was rambling on the database marketing and its behavioristic approach to segmenting. I was thrilled and motivated [...]
It took me 2 days to get into my normal routine after such a whirlpool of knowledge sharing and social networking using traditional and web technology methods. Instead, I am still catching up with all the people I met. However, I thought I would quickly put my notes in this post. So what happened within [...]
Day 1 was so good: the energy of people I met and the knowledge I got kept me so invigorated and excited throughout 18 hours of stimulation. Before the next wave of events hits my “ship”, I wanted to set in stone the nuggets for Day 1 at web 2.0 expo.
I. Web Technology
Google Analytics and [...]