memesponge.com

I started my Sunday morning with a workshop at Web 2.0 expo on Community Evangelism with Deborah Schultz and Anil Dash. I thought I can get away without much effort of focus on a Sunday morning and I did not bring my laptop. Well, once you see Jeremiah Owyang running around with a camera video-streaming live [...]

Shopping lately at Amazon and getting into Database Marketing class, my last term, made me rethink the whole notion of segmentation analysis. For decades, and just personally for me, for the last 5 years, I categorized target markets/customers by psychographic and demographic data.  While, people watching and further character studying always amused me with identifying their [...]

Well…I have been asking number of people on ”What makes you wake up in the middle of the night to think about what you do (for a living)?” Why you are doing it? Why this industry? and I must confess I get perplexed when I find no passion in the profession a person is engaged into. [...]

Teamwork, group projects and things that need to be done moved me to revisit the basics of how to get some action out of group communication process. I found a very useful framework of natural planning techniques from David Allen’s book (Getting Things Done) that I would like to share. It is a 5 phase process:
1) [...]

It was interesting to see how the EQ (Emotional Intelligence Knowledge) is applicable to work success within various business functions. According to Steven Stein and Howard Book, there are 5 top factors that are relevant to work success for marketing professionals:
1) Optimism - one has to have it while looking for market opportunities!
2) Reality Testing -  to [...]

This week I felt a need to seriously engage into learning more about emotional intelligence. Juggling a myriad of projects, interests sometimes get on the way of being always present and aware of what is going on in the current environment. I started looking for a good book to immerse into the subject and went through a number of HBR articles. [...]

Today, I got a chance to attend a session of one-minute pitches at the Angel Oregon 2007, hosted by Oregon Entreprenuers Network. Very interesting crowd! It was very educational to see how a number of presenters compete for the attention. The idea is to communicate how your product is going to solve pressing needs and how it [...]

Catching up and scanning my RSS marketing library this week, I saw a great video that B.L. Ocham posted on his blog. Seth Godin has comments on it. I am sure if you watch it, you might have a de ja vu feeling. Most agency presentations have some elements that are “hyperbolized” in this video. Very amusing and worth [...]

Monday night and my mind is spinning again. Sunday yoga effect is no longer working and I am thinking about all the things I want to do in life. I have 20 windows open on my laptop, multitasking, planning, thinking, communicating and trying to joggle 10 + things at once.  Since the beginning of the [...]

Hi, there…a blogosphere! It took me… lets say… 9 months to get my own professional blog going. I guess it is a legitimate timeframe for a project of that sort.
I named it “memesponge”. In my perception, a ”meme” is a catchy idea that people cannot help but pass along and share.  A “sponge” part came [...]