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Error messages may run havoc on your customer engagement strategy whether you are running an ecommerce site or launching online promotions. You can lose leads and sales easily if you do not account for them. You can also try to improve your site performance or promotions’ numbers if you plan for the event of errors in advance. Or [...]

Category pages are like aisles in the store - are to guide us through the shopping process. They help us decide on the product to buy. While, merchandising is the way you, as a retailer, provide key information to potential buyers to take time to consider a displayed product and get it eventually. But online shopping differs from the [...]

When tasked with optimizing ecommerce site, many of efforts will be included in the entire project. At the same time, if we start with the main objective of the site, which is to sell, it pays off to start with laying the foundation - optimizing the shopping cart and checkout flow. So what are the basics to [...]

Day Two for the e-commerce conference brought new ideas (from starting my own online business after watching all those people making a living while selling anything!) to confirming new directions that I would like to take in my career: CRM and web analytics that affect conversion rates (multivariate testing and behavioral targeting). Social media, viral [...]

Three Useful Models for Web Copywriting
Writing a web copy? It has been a while since you did any highly visible writing? Or do you simply wish to refresh your copywriting skills and use those for quality check review of your contracted writers? Maria Veloso, a 27-year expert in copywriting and direct marketing, shares her experience [...]

People do not like to be sold, but we like to buy. Thus, it just makes sense that conventional commercials bombarding, be it a TV ad or a sales speech, does not work very well. Interactivity aspect became the key ingredient for making a connection to customers’ hearts and wallets. Touching customers at the moments [...]

The best discovery from last week was stumbling upon Steve Mudler’s session at Webvisions on personas . It almost feels like the more I learn, the more is out there still awaiting for discovery. Two weeks ago, I was rambling on the database marketing and its behavioristic approach to segmenting. I was thrilled and motivated [...]