Category pages are like aisles in the store - are to guide us through the shopping process. They help us decide on the product to buy. While, merchandising is the way you, as a retailer, provide key information to potential buyers to take time to consider a displayed product and get it eventually. But online shopping differs from the [...]
It is ironic how things in life come back to you in a spiral manner sometimes. The same happened to me in relation to the KPI topic. I have explored it briefly in 2007, and today I am able to share a few more good practices that any emarketer will find effective.
So what are the top 3 things [...]
What makes a site an ecommerce site? A simple functionality of selling products online? What makes one successful selling online? Those kinds of questions ran back and forth in my head all month, which brought me to come up with a simple framework.
And though, each site is almost like an individual patient with its own case [...]
Again, Jeremiah, web strategist, treated his readers with some web marketing nuggets, that he patiently collected through his passionate blogging. Being under the impression and current influence of business case readings for weekly commercialization and enterpreneurship class, I was inspired to write an elevator pitch for Jeremiah. Main reasons: to practice the newly learnt skill and share [...]