Hi, I am Yulia V Smirnova, also known as a marketer, writer, nature lover, creative, explorer, deep thinker, people researcher.

I started this blog 5 years ago as a personal channel to express my thoughts and opinions on various developments in online marketing. It also shows some historical progress of my professional interests from social media to product marketing, and later ecommerce and online shopping. I have also been intensely immersed into the world of paid search, search engine optimization and web analytics.

I try to post regularly to share some internet marketing nuggets that kept my interest at least once a month at this point (though I took an intentional break lately). I could write more often, though the current rate is very Yulia friendly to properly attend to life outside the online world and might stay as such for some time.

I have been consulting and working full-time for various B2B and B2C companies over the years and still enjoying this field. I absolutely love what I do and find each day as a new opportunity to learn, to explore and to make the most of all exponentially growing knowledge, ideas and collaborative ventures from people around me. Currently, I am residing in the San Francisco Bay area and enjoying every minute of it.

Top 3 Things I Can Do Well for Your Company

1. Manage the projects of launching a new product; or new marketing programs to expand adoption of an existing product; or new site; or an upgrade of a back-end platform.

2. Help you connect with your audience through targeted messaging, communicated value and the reason of why to use your product/service.

3. Optimize your natural search traffic and online shopping experience to make it much more enjoyable for your customers and profitable for your business. 

Expertise

Competitive analysis, online marketing, SEO, SEM, web analytics, search analytics, clickstream & experience data analysis, market research, program/product management, customer acquisition, retention campaigns,(GTM) go-to-market plans & strategies, messaging, value proposition, promotions, marketing plans, site/estore redesigns, scrum, A/B, split & MVT optimization testing, mobile marketing, online/site/web merchandising, ecommerce, UX/UI, usability of web & mobile stores, product launch, product planning.

Professional Experience

Online Marketing Manager | SEO at Shopping.com (eBay property), Nov 2010 - present

(industrial size SEO for ecommerce lead generation site; optimizing natural search traffic, SEO strategy)

eCommerce Product Manager at Texas Instruments (consulting via Aquent), Nov 2009 - June 2010

(UX, conversion optimization of online store)

Product Marketing Manager at Microsoft (consulting via Aquent), Nov 2007 - Aug 2009

(go-to-market strategy, trade marketing, SEO, PPC, online campaigns for adCenter releases & Windows products)

Marketing Manager at AirAdvice, Jan 2007 - Sept 2007

(online marketing, go-to-market strategy, SEO, UX, UI, web copy, PR, branding)

Online Marketing Programs at Intel,  Jan 2005 - Jan 2007

(online marketing, blogging, social media, re-branding, SEO, competitive research and intelligence)

Graduate Research Assistant at Portland State University, Sept 2005 - Aug 2007

(technology marketing)

Education

PMP (Project Management Professional)

AIPMM (Association of International Product Marketing and Management) Certified Product Manager (CPM) and Product Marketing Manager (CPMM)

Certified Scrum Master (CSM), & Certified Scrum Product Owner (CSPO), September 2011.

Active Member of LEB Toastmasters’ Club at Stanford University, Palo Alto, September 2011

Predictive Analytics Training, October 2011

Master of Business Administration, MBA + A Program of Leadership and Innovation,
Portland State University

Bachelor of Arts, Double-Major: Marketing and Advertising Management,
Portland State University

Master of Arts, Foreign Languages Teaching (English and German)
Sakhalin State University, Russia

To explore potential business opportunities, visit my LinkedIn profile and connect to me with a request.

Disclaimer:
All posts on this blog represent my personal views and reflections and have no affiliation to my past, present, future employers and clients.